Printed letterpress for us by the craftsmen of the Wing & the Wheel Press in Chattanooga, this is a faithful reproduction of a classic Shinola advertisement in a 7.75" x 5.25" greeting card. The paper is crisp white cover stock with a white envelope, packaged in a clear cellophane wrap. Included is an entertaining insert explaining the history of "don't know" phrases, because, let's face it, you know there's a "don't know" phrase associated with this particular product.